3-day Mini MBA: Strategy, Marketing and Financial Risk Management
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IntroductionThe 3-Day Mini MBA is an intensive, hands-on and practical course for practitioners who plan to understand more of business management within a short period. It is designed specifically for working professionals who do not possess the luxury of time to attend a full MBA program. The course is a combination of theory and practice for the advantage of those who may not have strong backgrounds in the areas of strategy, marketing and financial risk management for career advancement. The course uses contemporary ideas for the enhancement of job functions and understanding of up-to-date management framework. The course’s delivery will be conducted in the forms of discussion, workshop and case study for greater application and appreciation. The benefits of this Mini-MBA course are multifold: to understand how a company operates, uses of strategic thinking, plans and implements strategies, negotiates, influences and gets buy-in from stakeholders, uses financial data to make better and informed decisions, turns strategic goals into plans and actions as well as performs and delivers results. During the course, you will network and learn from a diverse group of peers from different entities and industries, develop a personal action plan and strategies and learn and apply real-world business scenarios.
ObjectivesUpon completion of this course, participants will be able:
- Understand the strategic management process in a competitive business environment.
- Pursue in-depth exploration on advanced marketing knowledge and practices by exploring new ideas for innovation competitive enhancement.
- Develop analytical skills for business risk management by efficient use of financial management tools.
Course ContentsThis three-day course will cover the following aspects (case studies may be included in some topics):
- Leadership Development & Strategy Planning
- Marketing Practices for 21st Century Business
- Financial Analysis and Risk Management
Download the Course Brochure: 3-day Mini MBA: Strategy, Marketing and Financial Risk Management
REGISTRATION IS NOW OPENTo register, download the CAPE Professional Short Course Registration Form and email the completed form to email@example.com.
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Introduction The 3-Day Mini MBA is an intensive, hands-on and practical course for practitioners who plan to understand more of business management within a short period. It is designed specifically for working professionals who do not possess the luxury of […]
Price : 3,350 for Professional (Discount available for students, group registration, PETRONAS staff, and UTP alumni) MYR
Max Availability : 24
Location : Level 16, Menara 2, Menara Kembar Bank Rakyat, Jalan Travers, 50470 Kuala Lumpur